Contents -
"Internet Marketing With James Harvey Stout"

  1. Ad copy. How to write effective ad copy -- for our website and for other advertising.
  2. Affiliate programs. How to select one which is most appropriate and most profitable.
  3. Autoresponders. How to select an autoresponder system to answer emails quickly.
  4. Awards. How to apply for them. How to create an awards program of our own.
  5. Banners. How to design an effective one.
  6. Banner exchanges. How to choose the best banner exchange.
  7. Chat. How to set up a chat, and run it smoothly.
  8. Communities. How to create a community at our website.
  9. Discussion boards. How to select the software, and manage the message board.
  10. Email discussion lists of our own. How to create them and operate them.
  11. Fast-loading pages. How to increase the speed of downloading our web pages.
  12. Free stuff on our site. How to select free stuff, to entice people to visit our site.
  13. Guestbooks. How to select a guestbook.
  14. Links. How to create links to our site, and how to create reciprocal links.
  15. Maintenance of the website. How to manage the day-to-day care of our website.
  16. Newsgroups for publicity. How to publicize with in the Usenet, with ads and sig files.
  17. Online services. How to benefit from membership in America Online, etc.
  18. Payment systems. How to set up a payment system with credit cards, checks, etc.
  19. Publicity. How to get free publicity on the internet.
  20. Repeat visits. How to encourage people to return to our website, for more purchases.
  21. Search engines. How to submit the site to search engines.  
  22. Signatures. How to write an effective sig file, to put at the bottom of our emails.  
  23. Traffic analysis. How to choose tracking software, to know who is visiting our site.
  24. Translation of web sites. How to translate the site, so that we can sell in other languages.
  25. Webrings. How to choose a webring which will bring people to our site.
  26. Website-hosting services. How to select a company to host our website on its server.
  27. ... This book includes a bonus book: Bartering With James Harvey Stout, which contains guidelines for bartering in our business and personal life.